Living and dying in reputation time

Microsoft has done an interesting study that finds %70 of hr professionals surveyed had rejected applicants due to online reputation. Clearly people need to be more careful about not putting things out there that will hurt their reputation.

But why stop with just hiding the bad? How about accentuating the good? How about inventing the good?

Perhaps there is a great opportunity for a start up that would “puff” people’s online reputations for a small fee. If your prospective employer if browsing your Facebook page, wouldn’t it be great if Reverend Smith was thanking you for your great work you did at the homeless shelter last weekend, or kudos from your kids school for getting their library book fair organized? How about posts from one of your friends about how you helped him move into his new house? A reputation buffing service could plant this kind of reputation to really make you look like the kind of person that employers would want on their team.

Or you could go out and actually do those things… nah, that’s just crazy.

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