While most journalists blame the demise of traditional news media on the internet, there is another interesting side to it. Pew Research recently released it latest poll on how the public perceives media accuracy and the results are staggering. Only %18 percent of the public believes the media treats all sides fairly, only %29 believes it general gets its facts straight, and only %20 believe that the media is willing to admit mistakes.
These numbers have plummeted in the last couple of years and there is little evidence that they have bottomed out. In fact I predict that barring a change is strategy the numbers will be worse next year.
It doesn’t need to be that way. The media can recover the public’s trust, but it won’t be easy. The first step will be to fire most of the editors they currently have and bring in new blood committed to fair and objective reporting. That will never happen, of course, it’s much easier to keep blaming the internet.
How’s that working for you media?