Carbox – sadly inevitable

Here comes the sadly inevitable convergence of junk science and junk governance: Carbox:

Here’s something new to worry about: If you can’t figure out how much carbon your company is pumping into the atmosphere, you could face fines or even criminal charges someday.

They’re calling it Carbox, and it’s inspired a green streak in corporate culture–and spawned a cottage industry to deal with the problem. As most people now painfully know, Sarbanes-Oxley, or Sarbox, requires companies to disclose any business risks facing the company to investors in public filings.

And here is the quote that gives the whole game away:

“Companies like Google are adding hundreds if not thousands of servers a month to keep up with demand from all these Web 2.0 sites where you store your photos or music. Those are all powered by servers in data centers. The growth of those things is just incredible.” Expect the fees for consultants and lawyers to follow the same path.

What utter non-sense. So of course it’s going to happen. Sometimes I think it’s a miracle public companies stay in business, much less remain profitable.

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