What’s black and white and red all over?

Major newspaper circulation numbers, which continue to hemorrhage. The numbers reported from Editor and Publisher are simply shocking (hat tip Instapundit). Some of year-over-year numbers as reported by E&P:

— The New York Times lost more than 150,000 copies on Sunday. Circulation on that day fell a whopping 9.2% to 1,476,400. The paper’s daily circulation declined 3.8% to 1,077,256.

According to New York Times spokeswoman Diane McNulty, the company had budgeted for the declines in Sunday and daily circulation. Two-thirds of the Sunday loss stemmed from the elimination of bonus days and third-party bulk copies. Also: the paper had a single copy and home delivery price increase in July. The paper also focused on growing “highly profitable circulation,” she noted.

— At The Washington Post, daily circulation decreased 3.5% to 673,180 and Sunday dropped 4.3% to 890,163.

— Meanwhile, daily circulation at The Wall Street Journal grew a fraction of a percent, up 0.3% to 2,069,463 copies. At USA Today, circulation inched up 0.27%* to 2,284,219. (Correction: the original version of this story said USA Today’s daily circulation was up 2.7%.)

— The New York Post lost over 3% daily and more than 8% on Sunday.

— Daily circulation at The Orange County Register plunged 11.9% to 250,724 and Sunday fell 5.3% to 311,982.

— In Los Angeles, the Times lost more than 40,000 daily copies. Daily circulation there was down 5.1% to 773,884. Sunday declined 6.0% to 1,101,981.

— The San Francisco Chronicle reported that daily circulation dropped 4.2% to 370,345, while Sunday dropped 3.0% to 424,603.

— The Boston Globe’s daily circulation fell 8.3% to 350,605. Sunday declined 6.4% to 525,959.

It’s interesting that the two papers that are holding their own are the Wall Street Journal and the USA Today. The Journal targets the high-end business oriented subscriber and the USA Today targets, well, everyone.  What makes them stand out is that they both have a non-traditional business model compared to the rest of the newspapers. The Journal is also the only paper in the world (as far as I know) that has a thriving and profitable subscription based internet presence.

The rest of these papers will continue to deny the obvious. They will ride their existing leadership and business model into oblivion.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s