Major newspaper circulation numbers, which continue to hemorrhage. The numbers reported from Editor and Publisher are simply shocking (hat tip Instapundit). Some of year-over-year numbers as reported by E&P:
— The New York Times lost more than 150,000 copies on Sunday. Circulation on that day fell a whopping 9.2% to 1,476,400. The paper’s daily circulation declined 3.8% to 1,077,256.
According to New York Times spokeswoman Diane McNulty, the company had budgeted for the declines in Sunday and daily circulation. Two-thirds of the Sunday loss stemmed from the elimination of bonus days and third-party bulk copies. Also: the paper had a single copy and home delivery price increase in July. The paper also focused on growing “highly profitable circulation,” she noted.
— At The Washington Post, daily circulation decreased 3.5% to 673,180 and Sunday dropped 4.3% to 890,163.
— Meanwhile, daily circulation at The Wall Street Journal grew a fraction of a percent, up 0.3% to 2,069,463 copies. At USA Today, circulation inched up 0.27%* to 2,284,219. (Correction: the original version of this story said USA Today’s daily circulation was up 2.7%.)
— The New York Post lost over 3% daily and more than 8% on Sunday.
— Daily circulation at The Orange County Register plunged 11.9% to 250,724 and Sunday fell 5.3% to 311,982.
— In Los Angeles, the Times lost more than 40,000 daily copies. Daily circulation there was down 5.1% to 773,884. Sunday declined 6.0% to 1,101,981.
— The San Francisco Chronicle reported that daily circulation dropped 4.2% to 370,345, while Sunday dropped 3.0% to 424,603.
— The Boston Globe’s daily circulation fell 8.3% to 350,605. Sunday declined 6.4% to 525,959.
It’s interesting that the two papers that are holding their own are the Wall Street Journal and the USA Today. The Journal targets the high-end business oriented subscriber and the USA Today targets, well, everyone. What makes them stand out is that they both have a non-traditional business model compared to the rest of the newspapers. The Journal is also the only paper in the world (as far as I know) that has a thriving and profitable subscription based internet presence.
The rest of these papers will continue to deny the obvious. They will ride their existing leadership and business model into oblivion.